Event Calendar

Tuesday, March 12, 2024

Finding & Valuing your Authentic Voice, Presence & Communication style: A presentation for Women in Trade (and Men who work with them)

Start Date: 3/12/2024 4:30 PM EDT
End Date: 3/12/2024 6:00 PM EDT

Venue Name: In Person - APCO Worldwide

Organization Name: WIIT

Email: info@wiit.org
Phone: (202) 869-3775

Is effective communication a part of your job? Do you want to improve how you come across to your audience? The Association of Women in International Trade invites you to a two-part workshop with Voice & Communication Coach Christine Adam. In the first half of the event, Christine will talk about her research on how women’s voices are received in the public sphere, which indicates that women tend to be received more critically than men. In fact - there is often more focus on how a woman says what she says than on what she is actually saying. In response to this, a lot of communication coaching focuses on reinforcing masculinized norms that may not feel authentic to women, like advising them to ‘lower their voices’ or ‘take up more space’ in a way that might feel like they just have to put on another mask. Therefore, in the second half of the workshop, Christine will offer some practical tools and techniques that can help women find their authentic voices in an empowered way. Hosted by the WIIT Professional Development and DEI program sections, we hope you will join us on March 12 to find your authentic voice!


Christine Adam, Voice & Communication Coach; Founder, Voice What Matters

APCO Worldwide
1299 Pennsylvania Avenue, NW
Washington, DC20004

Christine Adam
is an international voice, accent and communication skills coach with expertise in comprehensive voice work, accent and dialect training, presentation and public speaking skills, personal impact and executive presence. She works with clients on vocal presence, power, range and expressivity, body language in communication, compassionate listening and tools for managing performance anxiety.
Christine has been widely acknowledged for her holistic coaching philosophy that understands and addresses the connection between voice, body and mind. Her clients range from actors to business professionals, activists, teachers and anyone who is curious about becoming a more effective and empowered communicator. She regularly speaks on public forums on issues related to her field, particularly on women’s voices in the public sphere.

Christine is the founder of Voice what Matters, a platform that integrates her communication coaching business, digital courses, YouTube channel and podcast. She also is a voice and communication coach with RADA Business, based in London. 
Christine has an MFA in Voice Studies from the Royal Central School of Speech and Drama in London. She is also a certified Fitzmaurice Voicework(r) teacher and an Organic Intelligence(r) coach. OI is a Mindfulness and compassion-based approach to the nervous system that helps reduce stress and build resiliency. To find out more, go to voicewhatmatters.com.


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